Labcorp Integrated Marketing Manager in Princeton, New Jersey
Labcorp, a leading global life sciences company, is committed to advancing health and powering clear, confident decisions through its diagnostics and drug development offerings. Our marketing team is passionate about bringing to life the products and offerings that improve health and lives of patients around the world.
The Integrated Marketing Manager will work on Labcorp's Brand, Media, and Marketing Communications Team aligned to the consumer audience. This individual will lead the design, development, execution and optimization of lifecycle campaigns and programs that support strategic products and therapeutic areas. A successful candidate is collaborative, proactive, creative, and is able to coordinate deliverables and meet aggressive deadlines with stakeholders.
We are open on candidate location.
Responsibilities include, but are not limited to the following:
Develop omni-channel campaign strategy
Collaborate with Product Marketers and other stakeholders to understand business goals, market sizing and insights, and product positioning
Perform consumer research (competitive, comparative, and keyword) to influence campaign strategies and budget
Create journey maps for key audiences to impact key messages and channel strategy
Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value
Design and manage campaign execution
Play an active role in delivering the brand experience, voice, and visuals across channels
Guide content strategy and messaging across paid, earned, and owned channels
Collaborate and manage agencies and external vendors to execute campaign initiatives and meet deadlines
Work closely with internal teams such as marketing, digital, consumer, IT, and others to execute campaign across channels
Track, measure and optimize performance
Understand key campaign metrics and analyze information to track success
Proactively make recommendations to optimize campaign, channel and tactical performance
Report campaign activity to product marketers and key stakeholders
5-8 years related experience.
Demonstrated digital marketing and content strategy experience, including omni-channel marketing experience.
Outstanding communication skills.
Ability to prioritize and balance workload to meet aggressive deadlines.
Ability to influence, negotiation and collaborate with colleagues at all levels of the organization
History of data-driven decision making and the ability to analyze reporting to measure and optimize campaign performance
Demonstrated skill in message development and channel execution.
Knowledge of communications, production, terminology and strategies.
Bachelor's degree in Marketing, Communications, or Business
Consumer lifecycle marketing experience
Master's degree a strong plus
Working knowledge of Marketing Automation platforms
Monday - Friday, 8:00am - 5:00pm
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.